brief
Create a series of influencer-engaged content to launch the ‘Nitro’ shoe SWEAR’s most customisable shoe to date
activation
SANE selected three of the U.K.’s leading influencers to partner with, assembling a team to create a series of videos that championed creative diversity and self expression
results
A diverse campaign that epitomised the confident and creative vision behind SWEAR, with a video series that was successfully placed across a range of top tier press and social media