BRIEF
Re-introduce the camping portoflio of product across both tents and gear to the UK media - and bring the brand’s iconic ‘Snow Peak Way’ experience to this specific market.
ACTIVATION
Create a unique and immersive camping experience in a wild country camping site venue. The event hosted 6 different tent sites that debuted Snow Peak’s various products, with a communal fire-pit area for story sharing, japanese-inspired BBQ food, gifting and socialising.
RESULT
The event resulted in a series of high profile articles and shopping guide inclusions across print, digital and radio - with a strong network of camping and style tastemakers ingratiated with the brand moving forward.