BRIEF
Holzweiler approached SANE to help maximise its expansion plans within the UK and Europe - aiding in growing wholesale partners & media and social presence. A major undertaking was to execute a seasonal roll-out strategy as part of Copenhagen Fashion Week and a partnership with SONY, whilst facing difficulties around global Covid-19 lockdowns.
ACTIVATION
SANE initiated a UK launch plan and seasonal strategy that encompassed a traditional PR media outeach ahead of a full, immersive experience in line with Copenhagen Fashion Week. Top tier press, influencers and buyers were sent Norwegian waffle making kits - used over zoom as part of a Holzweiler team meet-and-greet ahead of the show. SANE also worked on securing exclusive brand stories ahead of the show that examined business expansion plans and design inspirations. The fashion-show was created in Oslo, using drone and film footage that was covid compliant - with the agency taking a lead in post-show media placement and gifting initiatives.
RESULT
Holzweiler was highlighted as a stand-out fashion brand in the AW21 global offering - with SANE helping to secure a show engagement of over 2 million impressions and placement in top tier media outlets. SANE also worked closely with the sales team, helping support wholesale development with a number of new European retail and ecomm partners.