BRIEF
Launch Gloverall’s AW19 and designer collaboration offering to UK media with the aim to debut a new approach and direction for the brand.
ACTIVATION
SANE worked closely with new event space Spiritland Southbank to create a relaxed and intimate dinner event. This included a top tier editor guestlist, as well as a bespoke dinner and cocktail menu, curated DJ and gifting selection on the evening - alongside car service home.
RESULTS
Guests were re-ingratiated with the Gloverall brand - including press secured with forthcoming designer partnerships and seasonal pieces in a number of national titles.