BRIEF
Launch GAY TIMES’ new membership platform, GAYTIMES+ to global trade media - and generate a social media campaign that captures the attention of LGBTQ+ audiences.
ACTIVATION
SANE worked with GAY TIMES to create a series of magazines with personalised covers, that were then sent to a curated list of industry and audience informers. Traditional PR tactics were also used alongside to place features within trade and consumer media.
RESULT
A series of key trade media pieces were secured in order to highlight the new business proposition that GAY TIMES was offering amongst the LGBTQ+ media landscape. Alongside, the social media campaign had a combined reach of over 2million views - helping to generate 500+ membership sign ups in the week of launch.