BRIEF
Establish Estrid as the go to female-focused vegan shaving subscription brand for like-minded women in the UK market.
ACTIVATION
SANE targeted industry experts within beauty and lifestyle media, pitching in-depth features alongside product reviews to establish Estrid’s authority in the hair removal field. Alongside this SANE also built a huge buzz across social media, strategically placing Estrid via key opinion leaders, creating desirability and demand. Out of Home, Media and Influencer Spend was also activated in support of the launch.
RESULT
Placement across key target media was secured, with highlights including The Guardian, Vogue, Grazia, Stylist, Evening Standard, Hypebae and Get The Gloss.
A loyal UK community and fan base was also created, with Estrid quadrupling their UK following across social media in 6 months.