BRIEF
Work with the Descente Allterrain team on a carefully conceived tech-wear collaboration with biking giants PAS NORMAL STUDIOS. A core aim: to create unique, one of a kind pieces that could then be taken to genuine cycling and technical outerwear enthusiasts - cementing Descente Allterrain as a brand that lives up to its revolutionary technical capabilities.
ACTIVATION
SANE focused on strategic press placement opportunities - with a sharper honus on cycling and outdoor media and hypesites. Instagram profiles and tastemakers were also utilised with a bespoke gifting service to infiltrate relevant markets and demographics.
RESULT
Key media moments were achieved within targetted landscapes - and SANE achieved a social media ‘moment’ in which instagram traffic and media resulted in clear sell through with brand.