Brief
Manage the global launch for the Ace & Tate X CMMN SWDN sunglasses design collaboration.
Activation
SANE hosted a VIP dinner for top tier editors and influencers, followed by an Acid House rave party for a further 200 guests in a top London Venue. Movement founder Danny Rampling and Nightmares on Wax also DJ'd with laser and smoke shows, photobooths alongside a selection of drinks and food.
Results
The event was covered across a number of media outlets and social channels - highlighting the collaboration and securing press attention with leading titles.