The collection fuses style elements of golden era east coast hip hop culture withe contemporary fashion aesthetics of the brand. In celebration of this era of streetwear we saw a mix of workwear, contemporary sportswear in bright colours and prominent logo’s.

Throughout the collection maritime signal flag are used as patches and graphic prints alongside colour blocking to pay homage to hip hops adoption of nautical clothing.

The collection also included various checkered stories utilised on coats and knitwear for both men and women. Classic pin striped suiting styles went hand in hand with track suits, fleece hoodies and couch jackets in a collection that is typical of W.W.’s ability to mix streetwear with contemporary detailing and performance styling.

In the mens collection we see sportswear with elements of formal suiting qualities, mixed with teddy fleece garments, soft flannel shirts, knitted and woven checks all with a variety of pinstripes. Loose fit trousers and relaxed silhouettes establish the 90’s aesthetic and vibe.

The women’s part of the collection features typical 90’s elements such as high waists and A-line silhouettes. Contrast stitching and elasticated cords provide the detailing.

Backstage also saw a lot of excitement with Styling by Carolyne Rapp and Make-Up by Rikke Dengsø (Scoop Models)


Backstage photography by: Adam Katz Sinding