We are Sane

SANE is a fully integrated communications agency in the fashion and lifestyle sector.  We deliver conventional PR, creative marketing, brand development consultancy, creative solutions and events.

We are much more than a PR agency. We operate successfully by providing original, creative strategies for brand development. We deliver solutions bespoke to our clients needs. We orchestrate all we do with meticulous planning and creativity to ensure an innovative tone of voice is consistently delivered to a media and consumer audience on a global scale.


SANE’s approach to PR is one of duality, understanding the necessity to look to the future and engage in modern methods, whilst maintaining a traditional sensibility in the way in which we communicate.


SANE’s approach to PR is one of duality, understanding the necessity to look to the future and engage in modern methods, whilst maintaining a traditional sensibility in the way in which we communicate.

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Public & Media Relations

  • Brand Development

    When we say that we are more than a PR company, we mean it.

    SANE seek to utilise intelligent initiatives, from collaborations to events, creating press worthy stories keeping your brand in the consumer and media spotlight.

  • Editorial Generation

    SANE work directly with a strong list of internationally recognised consumer, lifestyle, broadsheet, online and trade media in the menswear, womenswear and childrenswear arenas.

    We perceive editorial as the most honest and well respected route to conveying your brands message to the consumer in an engaging and respectful manner.

  • Business Communications

    When it comes to the business end of the industry, SANE are both competent and experienced in dealing with the press, using rhetoric conducive to ensure careful management of delicate information.

    We can both protect your brand and enhance your company's reputation through intelligent, educated discourse.

  • Consumer Engagement

    Through our network of key commentators and retailers,  SANE are able to engage at speed with the consumer in their chosen environment. SANE can pinpoint and strike when and where the iron is hot to ensure the consumer is engaged with the growth of your brand.

  • Media Planning

    SANE produce PR strategies in order to drive sales, taking into account; stock drops, trends, the changing seasons and cultural events.

  • Brand Placement

    In this international market SANE realise the importance of having brand visibility in all arenas. Product placement on TV and Film is a way to add a different dimension to your brands global presence as well as aligning your brand with high profile actors and industry professionals. We are constantly in touch with stylists and costume directors to make sure our clients have exposure in this arena.


  • Digital Strategy

    The digital and online sphere represents the fast paced, forward thinking aspect in media. Constant flux demands instant engagement and an ability to communicate effectively and efficiently in this arena. Sane are equipped with a team of experienced digital experts to work exclusively on delivering digital campaigns, interacting with bloggers and our social media team provides a bespoke service to those who require it.

  • Blogger Interaction

    SANE have championed the power and prowess of the blogger since our inception, in that time the blogger has become revered within the industry whilst heavily influencing consumer habits. They are our close allies. These trusted friendships and key relationships allow us to connect with bloggers on a physical level despite their existence on virtual platforms.

  • Online Campaign Building

    We have a comprehensive knowledge of all aspects of digital press and how to effectively get results. We work with you to create and distribute solid and engaging online campaigns that target specific consumers and direct traffic to your website, social media outlet or online retailer.

  • Social Media

    Here at SANE we can provide exactly that with our social media digital experts who think, live, and breathe social media. We provide traditional social media services including; monthly strategy calendars, campaign building that is tailored to suit your brand character and use reporting and analytics to measure the strength of content.


  • Sane X Useful

    When it comes to the production of content, we work closely with our partner agency USEFUL.

    USEFUL is a London based creative agency providing art direction, advertising, branding, editorial design, advertising and publishing for the fashion industry.


  • Content Creation

    Art direction & casting
    Video direction & production
    Look books, brochures and campaigns

  • Marketing Activities

    Charity Projects
    Event Curation

Media & Events

  • Event Management

    We have an experienced events management team here at Sane, who work with you to produce a bespoke press worthy event no matter what your budget. We ensure that all aspects of the event fit harmoniously with the image of your brand. From inviting attendees and gaining drink sponsorship to coordinating entertainment and catering, SANE provide a professional events management service from start to finish.

  • Post Event Press

    Once your event is over it doesn’t mean the end of the work for SANE, we make sure that the event assets such as photography and videography are disseminated through the right channels. We have close links with events press and will work to make sure your photos appear on party pages and online platforms. We maximise social media around the event by generating hash tags and integrating a relevant blogger network thereby encouraging ‘sharing’ and promoting your event via word of mouth.

  • VIP Press Trips

    Press trips and dinners go a long way to strengthen a brands relationship with pivotal players in the industry. From factory visits, evenings out, to one on one dinners, we make sure that relationships are cemented and press are left with a strong sense of your brands personality and ethos.

  • Fashion Week Placements

    At SANE we work with brands wanting to increase their visibility at key fashion weeks. Whether it be catwalk shows, presentations, events or designer collaborations, SANE can work with you to maximise exposure and ensure you are a part of these important dates in the fashion calendar.

  • Celebrity Dressing

    SANE work relentlessly to develop a continuous global network of profound and influential protagonists from celebrities and established musicians to emerging artists with future prowess. All are commanding the attention of the potential consumer on a daily basis, and your brand seen on the right person will encourage customer interaction with your product at retail level. Not to be overlooked, this is a vital tool to building success.

  • Brand Ambassadors

    We will work with you to find the perfect ambassador or celebrity figure head to fit your brand. We have built up close relationships with leading celebrity stylists and music managers that allow us to align our clients with the right big names in the music, TV or film industries.


  • “Sane is a hugely effective agency and it's staff and approach are well liked in the industry. The team, have a great knowledge of the market, they know which brands are tripping the Zeitgeist and the kind of news led information that we, as journalists, want to know about. Great people with a professional, market leading approach.”

    Laura Weir

    Editor of ES Magazine

  • Sane Communications is a dynamic, energetic agency - considered, resourceful and professional .At the heart of Sane is Steve Monaghan – a creative collaborator with the rare ability to communicate a myriad of ideas whilst putting clients at ease with his personable approach to new projects. I always enjoy working with him.

    Catherine Hayward

    Fashion Director, Esquire

  • Sane Communications is one of my favourite agencies for two reasons: 1.) Steve Monaghan has assembled a great team who are a pleasure to work with; and 2) he has put together a very strong roster of clients. That's why when it's Sane on the phone, I'll always take the call.

    Dan Rookwood

    US Editor, Mr Porter & Columnist, ES Magazine

  • There are PR Agencies and then there are PR, Marketing and Communication strategists, Sane Communications ticks the latter box and adds an exclamation mark for good measure.  Not only are they one of the friendliest, coolest teams in East London boasting an exciting and varied client list, but they have an energy and enthusiasm that makes dealing with them on a day to day basis, a total pleasure.  Sometimes heading out to East London when you are time poor is a bit of a bug-bear, but when greeted by Team Sane, a cuppa and a cupcake, well, who needs to head back West?!  In a nutshell, they are quick fire, no nonsense and firmly on my go-to list of agencies.

    Shelly Vella

    Fashion Director, Cosmopolitan

  • Sane Communications is one of the most forward thinking PR agencies that we have the pleasure to be working with on a continuous basis. A carefully curated set of high profile clients that are all in-line with the same principles that we have here at Highsnobiety and Selectism. We welcome the Sane team to Berlin and look forward to working with them even more in the future!

    David Fisher

    Founder & Publisher, High Snobiety

Clients   Press

Say Hello

Sane Communications
Ground Floor
43-45 Mitchell Street
London, EC1V 3QD

+44 (0) 207 729 5674