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Public & Media Relations

  • Editorial Generation

    SANE work directly with a strong list of internationally recognised consumer, lifestyle, broadsheet, online and trade media in the menswear, womenswear and childrenswear arenas.

    We perceive editorial as the most honest and well respected route to conveying your brands message to the consumer in an engaging and respectful manner.

  • Business Communications

    When it comes to the business end of the industry, SANE are both competent and experienced in dealing with the press, using rhetoric conducive to ensure careful management of delicate information.

    We can both protect your brand and enhance your company's reputation through intelligent, educated discourse.

  • Consumer Engagement

    Through our network of key commentators and retailers, SANE are able to engage at speed with the consumer in their chosen environment. SANE can pinpoint and strike when and where the iron is hot to ensure the consumer is engaged with the growth of your brand.

  • Media Planning

    SANE produce PR strategies in order to drive sales, taking into account; stock drops, trends, the changing seasons and cultural events.

  • Brand Placement

    In this international market SANE realise the importance of having brand visibility in all arenas. Product placement on TV and Film is a way to add a different dimension to your brands global presence as well as aligning your brand with high profile actors and industry professionals. We are constantly in touch with stylists and costume directors to make sure our clients have exposure in this arena.


  • Digital Strategy

    The digital and online sphere represents the fast paced, forward thinking aspect in media. Constant flux demands instant engagement and an ability to communicate effectively and efficiently in this arena. Sane are equipped with a team of experienced digital experts to work exclusively on delivering digital campaigns, interacting with bloggers and our social media team provides a bespoke service to those who require it.

  • Blogger Interaction

    SANE have championed the power and prowess of the blogger since our inception, in that time the blogger has become revered within the industry whilst heavily influencing consumer habits. They are our close allies. These trusted friendships and key relationships allow us to connect with bloggers on a physical level despite their existence on virtual platforms.

  • Online Campaign Building

    We have a comprehensive knowledge of all aspects of digital press and how to effectively get results. We work with you to create and distribute solid and engaging online campaigns that target specific consumers and direct traffic to your website, social media outlet or online retailer.

  • Social Media

    Here at SANE we can provide exactly that with our social media digital experts who think, live, and breathe social media. We provide traditional social media services including; monthly strategy calendars, campaign building that is tailored to suit your brand character and use reporting and analytics to measure the strength of content.


  • Content Creation

    Art direction & casting
    Video direction & production
    Look books, brochures and campaigns

  • Marketing Activities

    Charity Projects
    Event Curation

Media & Events

  • Event Management

    We have an experienced events management team here at Sane, who work with you to produce a bespoke press worthy event no matter what your budget. We ensure that all aspects of the event fit harmoniously with the image of your brand. From inviting attendees and gaining drink sponsorship to coordinating entertainment and catering, SANE provide a professional events management service from start to finish.

  • Post Event Press

    Once your event is over it doesn’t mean the end of the work for SANE, we make sure that the event assets such as photography and videography are disseminated through the right channels. We have close links with events press and will work to make sure your photos appear on party pages and online platforms. We maximise social media around the event by generating hash tags and integrating a relevant blogger network thereby encouraging ‘sharing’ and promoting your event via word of mouth.

  • VIP Press Trips

    Press trips and dinners go a long way to strengthen a brands relationship with pivotal players in the industry. From factory visits, evenings out, to one on one dinners, we make sure that relationships are cemented and press are left with a strong sense of your brands personality and ethos.

  • Fashion Week Placements

    At SANE we work with brands wanting to increase their visibility at key fashion weeks. Whether it be catwalk shows, presentations, events or designer collaborations, SANE can work with you to maximise exposure and ensure you are a part of these important dates in the fashion calendar.

  • Celebrity Dressing

    SANE work relentlessly to develop a continuous global network of profound and influential protagonists from celebrities and established musicians to emerging artists with future prowess. All are commanding the attention of the potential consumer on a daily basis, and your brand seen on the right person will encourage customer interaction with your product at retail level. Not to be overlooked, this is a vital tool to building success.

  • Brand Ambassadors

    We will work with you to find the perfect ambassador or celebrity figure head to fit your brand. We have built up close relationships with leading celebrity stylists and music managers that allow us to align our clients with the right big names in the music, TV or film industries.


  • SANE are a hugely effective agency and it's staff and approach are well liked in the industry. The team, have a great knowledge of the market, they know which brands are tripping the Zeitgeist and the kind of news led information that we, as journalists, want to know about. Great people with a professional, market leading approach.”

    Laura Weir

    Editor of ES Magazine

  • SANE Communications are a dynamic, energetic agency - considered, resourceful and professional .At the heart of SANE is Steve Monaghan – a creative collaborator with the rare ability to communicate a myriad of ideas whilst putting clients at ease with his personable approach to new projects. I always enjoy working with him.

    Catherine Hayward

    Fashion Director, Esquire

  • SANE Communications is one of my favourite agencies for two reasons: 1.) Steve Monaghan has assembled a great team who are a pleasure to work with; and 2) he has put together a very strong roster of clients. That's why when it's SANE on the phone, I'll always take the call.

    Dan Rookwood

    US Editor, Mr Porter & Columnist, ES Magazine

  • SANE is a well respected communications agency with a team who are knowledgeable and passionate about the clients they represent and in doing so, really focus their communications and promote each brand to the relevant magazines. The team are really friendly, professional and proactive and always go the extra mile to get us the samples we request.

    Des Lewis

    Senior Style Editor of Marie Claire

  • SANE Communications are one of the most forward thinking communications agencies that we have the pleasure to be working with on a continuous basis. A carefully curated set of high profile clients that are all in-line with the same principles that we have here at Highsnobiety and Selectism.

    David Fisher

    CEO & Publisher, High Snobiety

  • SANE are my go to communications agency for our fashion trend pages. I love that all the brands complement each other and it’s rare that I don’t come out with armfuls of samples when I am prepping for a main fashion story. Weekly emails with new in and trend led products keep us up to date when we are not able to pop into the showroom

    Hannah Hughes

    Fashion Editor of You

  • SANE go beyond traditional PR. They have a true understanding and feeling for our brand and therefore can play an active role in shaping our future in the UK. They’re creative, effective and good people.

    Guillaume Philibert

    Filling Pieces

  • We’ve worked with SANE since we launched GHBass & Co in Europe two and a half years ago and I can’t recommend them enough. The team dedicated to us is just incredible- super professional and results driven, but most important a real pleasure to work with. They always go the extra mile and make sure we are supported and satisfied. I highly recommend SANE.

    Gilad Yogev


  • It has been our pleasure to work with this truly inspirational agency for the past two years. SANE is a great communications agency who are not only flexible, efficient and professional but a group of people who really care about delivering great results for our brand. We look at SANE as part of the team and know they are as passionate and committed to Nixon as we are. We would have no hesitation in recommending SANE communications to any other business.

    Angelique Coueraud


Clients   Press

Say Hello

Sane Communications
Ground Floor
43-45 Mitchell Street
London, EC1V 3QD

+44 (0) 207 729 5674